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(More customer reviews)Having owned several Macs over the past ten years, the decision to buy AppleCare has been varied for me.
On the 13" models, I think it's just about a requirement, especially if you have a plastic MacBook.
From the very first time you call Apple or talk to a Genius at an Apple Store, you're going to be pestered about AppleCare. Do you have it? Did you want it? You know what we gave you expires in XX days, right? Personal experience has shown me that having AppleCare makes them infinitely more apt to help you (even if you're within your factory warranty).
One misconception people often have about AppleCare is that it covers accidental damage. It most assuredly does not. HOWEVER, it does seem to induce Genii in an Apple Store to be somewhat forgiving on cosmetic repairs and accidental damage that could plausibly be caused by something else.
AppleCare also covers replacement batteries, which is fairly important. Since the switch from PowerBooks to MacBooks, I've yet to have a battery that lasted longer than about a year and a half. At what batteries cost, you'll recover about half the cost of AppleCare before your second year, and possibly more than that before the coverage is up. This in itself makes the cost of AppleCare a bit easier to swallow. The ability to walk in to an Apple Store and walk out with a new battery is also something that makes AppleCare a bit nicer than a SquareTrade warranty (although, I'm a huge fan of their warranties).
A final thought: Apple is (allegedly) starting to crack down on grey market purchases of AppleCare (e.g. ones where someone e-mails you a code and nothing else). Amazon usually has AppleCare at a nice discount from what you'd pay at an Apple Store, and in between what you'd pay at an Apple Store and an online auction. I'm rarely one to suggest paying more for something than you have to, but the peace of mind you get buying a legit warranty from Amazon really outweighs the few bucks you'll save buying on the grey market.
Click Here to see more reviews about: AppleCare Protection Plan for Portable Apple Computers 13 Inches and Below (OLD VERSION)
Because Apple makes the hardware, the operating system, and many applications, the Mac is a truly integrated system. And only the AppleCare Protection Plan gives you one-stop service and support from Apple experts, so most issues can be resolved in a single call. Extend the complimentary service and support on your Mac to three years from the original Mac purchase date with the AppleCare Protection Plan. You get direct telephone access to Apple experts for technical questions, and you get global repair coverage--including both parts and labor--for your Mac and select Apple peripherals.
This version of AppleCare covers purchases of Apple MacBook, MacBook Pro, and MacBook Air laptop computers with screens 13 inches and smaller.
** For Mac computers preconfigured with Mac OS X Server, the AppleCare Protection Plan covers server administration and network management issues using the graphical user interface of Mac OS X Server. For advanced server operation and integration issues, purchase Mac OS X Server Software Support.

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